Chp. 18 Sales Promotion and Personal Selling

H&M has a sales promotion that has been effective for the company and beneficial for the loyal and new customers. H&M gives each customer discount cards off their next purchase for five dollars. It usually shows the date It'll start and end. I know this technique works because I didn't know about the discount cards until a friend of mine showed me a bunch she had. At first it was given to those that spent fifty dollars or more but now because we are customer friendly and want to keep them coming back,  we give to all that make a purchase at H&M. There are other discount cards that customers can receive of 15% to 25%. If  a customer has enough discount cards, they will be saving a lot!

RED CARD WILL MAKE YOU FEEL GOOD!
Chp. 18 Sales Promotion and Personal Selling

Chp.17 Advertising and Public Relations

H&M has multiple ways of advertising. One short clip of their advertisment is through the short commercials. I never understood why they were so short. But as a viewer, I can automatically get the point of the commercial. It's new clothes, you see how to wear it, whose wearing it, and most importantly the price is on the side. Then the commercial is over, what else is to be explained? The commercial above, is one of the latest. The trousers were only 9.95 and the top I believe 12.95. Both sold out veryyy quickly. I went to get a pair and there was none left for me =(

On 51st and 5th Avenue, H&M displays huge ads of what's going to be in the store, and what's coming soon. A lot of times whatever the customer wants they always point to the huge ads on the walls. There is also a big large screen in the center of the store that constantly plays the commercials of the clothing for the spring/summer 2011 collection, as well as other seasons. There is advertisement everywhere! 51st and 5th ave is the flagship store so we present everything 100 percent.

H&M makes sure their advertisement is straight-forward and clear. They always want to present a healthy and positive image. They are careful with the models they choose, and make sure to feature a variety of ethnicities to show that H&M caters to all people. H&M launches huge campaigns every year throughout the world.

Chp.17 Advertising and Public Relations

VERIZON FIOS..WHY??

SO MY GRANDMOTHER JUST SWITCHED TO VERIZON FIOS. THE SERVICE AND INTERNET CONNECTION IS WAY BETTER. AND THE CLARITY ON THE PHONE IS MUCH BETTER AS WELL. THEY HAVE UNLIMITED CHANNELS PLUS MORE, IT DEFINITELY TOPS TIME WARNER. BUT MY COMPLAINT AND EVERYONE ELSE IN THE HOUSE IS..THAT ON THE CABLE BOX THERE IS NO TIME -_-. HOW DO YOU GIVE A CABLE BOX WITH NO TIME? WE WERE TOLD WE WOULD HAVE TO BUY THE DVR IN ORDER TO GET A BOX WITH TIME. HUH? WHERE DO THEY DO THAT AT? A LITTLE SIMPLE THING LIKE "TIME" CAN MAKE A CUSTOMER GO SOMEWHERE ELSE! I HAVE TO GO AND SEARCH FOR MY PHONE OR THE NEAREST CLOCK NOW TO GET THE TIME. INCONVENIENT.

ATT BUYS TMOBILE FOR 39BILLION

UMM WHEN WERE THEY GOING TO LET ALL T-MOBILE CUSTOMERS KNOW THIS?? I MUST SAY I'M A BIT UPSET BECAUSE I DON'T THINK ATT HAS AN UNLIMITED PLAN AND I LOVE MY UNLIMITED PLAN. BUT THIS MAY BE GREAT BECAUSE I ALWAYS WANTED AN APPLE PRODUCT. HA HA.

F.A.M.E IN STORES NOW!!

DROP IT LIKE IT'S HOT HA HA!!

I Love this commercial...And I'm sure everyone else agrees. LOL Great way to put out a new soda on the market.. TOO FUNNY!

Chp15. Retailing

So when I walk in H&M I always find something I like, the customer service sucks but I like the fact that they are trendy and at the same time affordable. H&M always has up to date clothing and accessories that resemble celebrities. The workers in some H&M locations lack good work ethic displayed amongst their customers,  the one I visited besides my store wasn't such a pleasurable experience. Overall, the store is well organized and put together. I know that within each few weeks they change the theme of the store and change the clothing in each main area. I like when I walk in the store I can get a general idea of what the theme is for those few weeks. Every floor has an A- spot that should show the customers whats going to be in each section. It prepares them for what and where each item will be. This is the most important spot because this will make a statement for the area. The A-spot must always be on point and it's demanded of the employees to make sure it's obtained. 

Chp.15 Retailing                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          

Chp6. Consumer Desicion Making

H&M is aware that there may be changes within a consumers decision making. They know that this is a risk and can effect their results and business. H&M knows that changing in the global economy can effect a purchasing behaviour. H&M makes sure to have a flexible buying model that can be adjusted to different market conditions. As a worker and customer, I myself know what I need and what I simply want. Everything I buy I don't always need, it's just that I see something within my style and have to have it. Not only does the style compliment me, the prices H&M offers for their pieces you can't pass up. I have had customers come to my register deciding what to buy, if not all the items. Some say " I really don't need this, but Wow! look at the price in one" I will get it!.

H&M seems to have found a great niche of sucking the customers in with the phenomenal prices. Over the years H&M has learned to cater to what the consumers may need and what their looking for. Their style of the clothing changes each season and are wearable by all ages and sizes. There are a variety of sections such as TREND a more high end line of H&M, yet still great quality and reasonable pricing. There is Divided Black for teens to late 20's early 30s. Divided RED is a more sporty, comfortable line. Everyday is a line that people can wear everyday, turn your work outfits into night wear. And lastly denim and basics, where they have tshirts, tank tops, underwear, sweatpants, leggings and etc. H&M has a big selection of Lingerie and bathing suits, and a line that all consumers seem to love is the LOGG section. Very soft tshirts and tanks, more on the casual and dressy side of comfortable wear. Modern Classic is a work, dressy, classic look that women and men can both wear. So the decision making for consumers  is endless at H&M. You have many sections to choose from and always guaranteed a sale with additional low prices!

Chp6. Consumer Decision Making

Chp.5 Developing a Global Vision

H&M no doubt is globalizing themselves all around the world. H&M now has 250 stores worldwide and owns 1,522 stores in 28 countries. Five years ago H&M owned 945 stores in 18 countries. H&M is increasing its numbers of stores every year and are becoming more international by entering several new markets, such as Greece, Slovakia, Hong Kong, and Shanghai. H&M has a global marketing approach. The approach offers standardized products in the fashion and clothing market in different countries. H&M does this by using similar marketing mix and global advertising and communication. As mentioned in the chapter, global standardization is also used at H&M. The stores are standardized by keeping the same atmosphere throughout the store, although the size may vary. H&M makes sure to keep producing new markets each year to increase it's presence in the whole world. Every H&M stores launch all new products the same time, especially new campaigns in the company worldwide. A great example would be with the well known designer Lanvin. He launched his new affordable collection through H&M last year. The launch was a major turnout in New York, in fact worldwide!

Chp.5 Developing a Global Vision