Chp.11 Developing and Managing Products

New clothing products are introduced on a daily basis, breaking the traditional seasonal stock rotation found in the retail clothing industry. H&M is constantly developing and managing new products. H&M is big on sustainability and is always looking for ways to make their clothing more eco-friendly and less harmless to the world. But most of all to benefit their customers needs and wants at the same time. Recently H&M has made improvements and revisions towards their sustainability clothing. Two weeks ago was the launch of the "Conscious Collection". They are using greener materials in their goods and are consistently testing new ones all the time. The fabric of the clothing are much lighter and feels as good as it looks. A few years ago, H&M launched an all organic cotton line that didn't do too well. It was said that the clothing didn't look well so the customers weren't buying it. During these times sustainability and going green is exceptable and it is neccessary to be apart of because it is our future. H&M has improved and revised their eco-friendly products and it's been successful since the launch.

Chp.11 Developing and Managing Products

Chp.16 Integrated and Marketing Communications

Distribution is one of the most important concepts in business for H&M. By opening multiple stores across the country, it opens up many other potential consumers to potentially purchase their products. H&M has online shopping available for certain countries, but for the United States it hasn't become available yet. You can only view the clothing but no purchase. I believe H&M is in the process of making the online shopping available to all. H&M's distribution channel is most important because it increases their store popularity. Their products are appeasing to the consumers because of their fashion sense and quality. As mentioned before the prices are very reasonable so it will satisfy the customers needs and wants regardless. Promotion I believe is the best tactic H&M has by far because they are very big on it and it seems to work very well. H&M always gives out giveaways, discounts, and promote big sales within the store on top of the discounts. The promotion will help their popularity and show their loyalty to their customers.

Chp.16 Integrated and Marketing Communications

This is Great!

Those that shop at H&M and download the android application will receive 20% off any item in the store. All the customer has to do is sign up and present to any local H&M retailer. Well, how kool is that? I will be downloading soon on my Android phone. Offer ends soon on April 14, 2011. H&M application is also available to download on Iphone's.

Fashion Against Aids 2011

Singer and Songwriter's Keri Hilson and Akon have both teamed up for a good cause to support H&M's annual Fashion Against Aids Campaign. The campaign features a unisex clothing line which 25% of sales will go to the Designers Against Aids Charity. Each year H&M puts together a team of celebrities to support the cause. I like the collection that's out this year, both genders all ages and sizes can wear the clothing. I will be purchasing a couple pieces I like when it launches in stores on April 26th 2011. I will then post some pictures with some of the pieces on =) Here's a video of Keri Hilson speaking on why she decided to join the campaign.

Chp.10 Product Concepts

There may be many products that a consumer may be looking for from a certain company. But aren't willing to search elsewhere for the same item at a different price or brand. This is called specialty products and at H&M we offer alot of products that one may not want to buy anywhere else. H&M's LOGG line is a specialty and many consumers love the basic wear and the feel of it. I have observed that many will come to our store searching for the collection and wanting a big stock of different sizes and colors of the t-shirts. The customers would even have me locate where exactly they can get the collection, if we didn't have exactly what they wanted. The LOGG line isn't in every H&M location, so a customer would have to know exactly where it is offered. Most of the time they know where to go and which store would have the most LOGG items.

Chp.10 Product Concepts