Chp.7 Business Marketing

H&M I have learned over this time of blogging that they have a great marketing strategy and seem to understand the business marketing. From sustainability, using organic products, creating new ways to draw in the revenue. H&M has exceeded this by all means, and everything that is required to have a successful business H&M seems to tackle. Quality, service, and price are the three main components H&M always makes sure to maintain. The customer service and focusing on the work ethics of the company and the employees are all handled. I learned recently that H&M has buyers of course, that will go out and make sure that all three components are in that order upon purchasing those items. All the major things that are involved with business marketing I'm sure every company or business takes part in. Everything in marketing seems to always tie into what it really is, this is all repetition. " Collections come before Profit" 

Chp.7 Business Marketing

Something New

H&M now has the Hasbeens collection, they are pretty expensive. I didn't like at first but breezing past them enough I now want to try them on. The customers always seem to go crazy for these weird things. *shrugs* I guess!!

Chp.8 Segmenting and Targeting Markets

H&M started out as a hunting store and an all mens clothing store. Since then H&M has expanded and begin to open different target markets for the consumers. H&M has become mainly focused on women clothing because there is now a bigger variety and selection of the womens' clothing. There is always a new collection launching for the women. H&M collects information from the customers to get an idea of whose shopping, ethnicity and the ages. The salses advisor sometimes walks around with an ipad collecting emails and informaion from the customers,then giving a free discount card. As stated before H&M has a line that caters to all ages and genders. But for some reason they don't offer plus sizes, the biggest size they have in a select few items is a sixteen. I would believe from this, that the plus size isn't one of their biggest consumers. Alhough, if they launched a plus size line it'll be just as successful. Age segementation, gender segmentation, income segmentation n etc; all play a role in a companies marketing and targeting markets. H&M manages to meet the needs of many different segments.

Chp.8 Segmenting and Targeting Markets

Chp.11 Developing and Managing Products

New clothing products are introduced on a daily basis, breaking the traditional seasonal stock rotation found in the retail clothing industry. H&M is constantly developing and managing new products. H&M is big on sustainability and is always looking for ways to make their clothing more eco-friendly and less harmless to the world. But most of all to benefit their customers needs and wants at the same time. Recently H&M has made improvements and revisions towards their sustainability clothing. Two weeks ago was the launch of the "Conscious Collection". They are using greener materials in their goods and are consistently testing new ones all the time. The fabric of the clothing are much lighter and feels as good as it looks. A few years ago, H&M launched an all organic cotton line that didn't do too well. It was said that the clothing didn't look well so the customers weren't buying it. During these times sustainability and going green is exceptable and it is neccessary to be apart of because it is our future. H&M has improved and revised their eco-friendly products and it's been successful since the launch.

Chp.11 Developing and Managing Products

Chp.16 Integrated and Marketing Communications

Distribution is one of the most important concepts in business for H&M. By opening multiple stores across the country, it opens up many other potential consumers to potentially purchase their products. H&M has online shopping available for certain countries, but for the United States it hasn't become available yet. You can only view the clothing but no purchase. I believe H&M is in the process of making the online shopping available to all. H&M's distribution channel is most important because it increases their store popularity. Their products are appeasing to the consumers because of their fashion sense and quality. As mentioned before the prices are very reasonable so it will satisfy the customers needs and wants regardless. Promotion I believe is the best tactic H&M has by far because they are very big on it and it seems to work very well. H&M always gives out giveaways, discounts, and promote big sales within the store on top of the discounts. The promotion will help their popularity and show their loyalty to their customers.

Chp.16 Integrated and Marketing Communications

This is Great!

Those that shop at H&M and download the android application will receive 20% off any item in the store. All the customer has to do is sign up and present to any local H&M retailer. Well, how kool is that? I will be downloading soon on my Android phone. Offer ends soon on April 14, 2011. H&M application is also available to download on Iphone's.

Fashion Against Aids 2011

Singer and Songwriter's Keri Hilson and Akon have both teamed up for a good cause to support H&M's annual Fashion Against Aids Campaign. The campaign features a unisex clothing line which 25% of sales will go to the Designers Against Aids Charity. Each year H&M puts together a team of celebrities to support the cause. I like the collection that's out this year, both genders all ages and sizes can wear the clothing. I will be purchasing a couple pieces I like when it launches in stores on April 26th 2011. I will then post some pictures with some of the pieces on =) Here's a video of Keri Hilson speaking on why she decided to join the campaign.