Chp.7 Business Marketing

H&M I have learned over this time of blogging that they have a great marketing strategy and seem to understand the business marketing. From sustainability, using organic products, creating new ways to draw in the revenue. H&M has exceeded this by all means, and everything that is required to have a successful business H&M seems to tackle. Quality, service, and price are the three main components H&M always makes sure to maintain. The customer service and focusing on the work ethics of the company and the employees are all handled. I learned recently that H&M has buyers of course, that will go out and make sure that all three components are in that order upon purchasing those items. All the major things that are involved with business marketing I'm sure every company or business takes part in. Everything in marketing seems to always tie into what it really is, this is all repetition. " Collections come before Profit" 

Chp.7 Business Marketing

Something New

H&M now has the Hasbeens collection, they are pretty expensive. I didn't like at first but breezing past them enough I now want to try them on. The customers always seem to go crazy for these weird things. *shrugs* I guess!!

Chp.8 Segmenting and Targeting Markets

H&M started out as a hunting store and an all mens clothing store. Since then H&M has expanded and begin to open different target markets for the consumers. H&M has become mainly focused on women clothing because there is now a bigger variety and selection of the womens' clothing. There is always a new collection launching for the women. H&M collects information from the customers to get an idea of whose shopping, ethnicity and the ages. The salses advisor sometimes walks around with an ipad collecting emails and informaion from the customers,then giving a free discount card. As stated before H&M has a line that caters to all ages and genders. But for some reason they don't offer plus sizes, the biggest size they have in a select few items is a sixteen. I would believe from this, that the plus size isn't one of their biggest consumers. Alhough, if they launched a plus size line it'll be just as successful. Age segementation, gender segmentation, income segmentation n etc; all play a role in a companies marketing and targeting markets. H&M manages to meet the needs of many different segments.

Chp.8 Segmenting and Targeting Markets