Chp.17 Advertising and Public Relations

H&M has multiple ways of advertising. One short clip of their advertisment is through the short commercials. I never understood why they were so short. But as a viewer, I can automatically get the point of the commercial. It's new clothes, you see how to wear it, whose wearing it, and most importantly the price is on the side. Then the commercial is over, what else is to be explained? The commercial above, is one of the latest. The trousers were only 9.95 and the top I believe 12.95. Both sold out veryyy quickly. I went to get a pair and there was none left for me =(

On 51st and 5th Avenue, H&M displays huge ads of what's going to be in the store, and what's coming soon. A lot of times whatever the customer wants they always point to the huge ads on the walls. There is also a big large screen in the center of the store that constantly plays the commercials of the clothing for the spring/summer 2011 collection, as well as other seasons. There is advertisement everywhere! 51st and 5th ave is the flagship store so we present everything 100 percent.

H&M makes sure their advertisement is straight-forward and clear. They always want to present a healthy and positive image. They are careful with the models they choose, and make sure to feature a variety of ethnicities to show that H&M caters to all people. H&M launches huge campaigns every year throughout the world.

Chp.17 Advertising and Public Relations