Chp.10 Product Concepts

There may be many products that a consumer may be looking for from a certain company. But aren't willing to search elsewhere for the same item at a different price or brand. This is called specialty products and at H&M we offer alot of products that one may not want to buy anywhere else. H&M's LOGG line is a specialty and many consumers love the basic wear and the feel of it. I have observed that many will come to our store searching for the collection and wanting a big stock of different sizes and colors of the t-shirts. The customers would even have me locate where exactly they can get the collection, if we didn't have exactly what they wanted. The LOGG line isn't in every H&M location, so a customer would have to know exactly where it is offered. Most of the time they know where to go and which store would have the most LOGG items.

Chp.10 Product Concepts