HM signifies "Hennes"- the swedish word for "hers". And Mauritz signifies a hunting store in Stockholm. H&M was founded by Erling Persson who started out as a salesman in Vasteras, Sweden. In 1947 he visited the US and it was here that he took interest in a new kind of clothing store. HM had a high turnover of garments and kept its prices low. The first store to open was in Vasteras on September 13, 1947. During the 1950s and 1960s Hennes then expanded steadily. When the company decided to expand to Stockholm in 1968, Erling Persson bought Mauritz Widforss. Mauritz Widforss wasn't only a hunting store it also featured a stock of mens clothing. Persson later brung the two names together and created H&M. H&M has been known to deliver fashion and quality at the best price for over sixty years. This company sets itself apart from others because of the low prices they continue to offer it's consumers. This is a major reason why the company has lasted and is successful today!
CHP.1 History
No comments:
Post a Comment