Distribution is one of the most important concepts in business for H&M. By opening multiple stores across the country, it opens up many other potential consumers to potentially purchase their products. H&M has online shopping available for certain countries, but for the United States it hasn't become available yet. You can only view the clothing but no purchase. I believe H&M is in the process of making the online shopping available to all. H&M's distribution channel is most important because it increases their store popularity. Their products are appeasing to the consumers because of their fashion sense and quality. As mentioned before the prices are very reasonable so it will satisfy the customers needs and wants regardless. Promotion I believe is the best tactic H&M has by far because they are very big on it and it seems to work very well. H&M always gives out giveaways, discounts, and promote big sales within the store on top of the discounts. The promotion will help their popularity and show their loyalty to their customers.
Chp.16 Integrated and Marketing Communications
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