New clothing products are introduced on a daily basis, breaking the traditional seasonal stock rotation found in the retail clothing industry. H&M is constantly developing and managing new products. H&M is big on sustainability and is always looking for ways to make their clothing more eco-friendly and less harmless to the world. But most of all to benefit their customers needs and wants at the same time. Recently H&M has made improvements and revisions towards their sustainability clothing. Two weeks ago was the launch of the "Conscious Collection". They are using greener materials in their goods and are consistently testing new ones all the time. The fabric of the clothing are much lighter and feels as good as it looks. A few years ago, H&M launched an all organic cotton line that didn't do too well. It was said that the clothing didn't look well so the customers weren't buying it. During these times sustainability and going green is exceptable and it is neccessary to be apart of because it is our future. H&M has improved and revised their eco-friendly products and it's been successful since the launch.
Chp.11 Developing and Managing Products
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