Chp.8 Segmenting and Targeting Markets

H&M started out as a hunting store and an all mens clothing store. Since then H&M has expanded and begin to open different target markets for the consumers. H&M has become mainly focused on women clothing because there is now a bigger variety and selection of the womens' clothing. There is always a new collection launching for the women. H&M collects information from the customers to get an idea of whose shopping, ethnicity and the ages. The salses advisor sometimes walks around with an ipad collecting emails and informaion from the customers,then giving a free discount card. As stated before H&M has a line that caters to all ages and genders. But for some reason they don't offer plus sizes, the biggest size they have in a select few items is a sixteen. I would believe from this, that the plus size isn't one of their biggest consumers. Alhough, if they launched a plus size line it'll be just as successful. Age segementation, gender segmentation, income segmentation n etc; all play a role in a companies marketing and targeting markets. H&M manages to meet the needs of many different segments.

Chp.8 Segmenting and Targeting Markets